I was absolutely thrilled and honoured when Angela Ceberano from Flourish PR agreed to be a part of Lona de Anna's "Make Your Mark" feature posts.
Angela is a great inspiration to all women out there wanting to make their mark in the world. Not only is Angela a great business women , driven and knowledgeable. Angela has provided some crucial advice and key points that are imperitative when running your own business, no matter what the nature of your business is, this interview is a must read for all !
1/ Have a plan! Define exactly what it is that you want to do/offer.
And how are you going to get there? How is your business different to your competitors? What are you offering? Who are you talking to?
How can you reach them? Get all your tools ( business registration, website, business cards etc) ready before you actually launch.
2/ Find a great accountant to help you structure your business in a way that is right for you. Ensure from day one that you understand how to pay your taxes correctly and how to set up your super correctly. You dont want to finish your first year with a massive tax bill, get onto that straight away.3/ Learn to be accountable… to yourself. You’re your own boss now! Set yourself daily, weekly, monthly & yearly goals. You need to be disciplined and have structure to your day. Write your to do list the night before & put time limits on each task. Start as you intend to finish.4/ Cull people that are bad for you. This is a crucial time for you. All the nay-sayers will come out of the woods now. Don’t let toxic people pull you down. It’s the most exciting time of your career, enjoy it and invite only the most trusted people into your circle at this time. It’s crucial that you follow your instincts and gut feelings with people in business. Some people just look like they are trying to help you. Identify this early on and follow your gut. You should join a women’s business group as you are going to need some other people around you who have been through what you are about to embark on. I recommend the Little Black Dress Group. It’s a great way to meet like-minded women who you can share experiences with and encourage & inspire each other.5/ Manage your time and always be ready. I’ve only recently learnt this. You will find that when you run your own business time becomes really precious. My most important strategy to get more done every day is simply always be ready. When you are ready, you have what you need, when you need it. This means you can use ‘found time’ productively to move your business forward. I try to work in 15 minute blocks. You can get a lot done in 15 minutes if you really try. Some days I can waste 15 minutes waiting for a meeting or a conference call, but if I am always ready, then I can buy time back for myself. I used to check emails and social media sites but now I try to do things that will benefit the ‘long term’ goal. I always carry around with me thank you cards with postage stamps in case I have spare time waiting for a meeting to begin. I can write a thank you card quickly and have it posted as I head back to the office. I also carry things I need to approve or read over in case found time pops up. So be prepared and ready to claim back time because time is now your money.
2/ Creative control & the freedom to explore any idea I have with the opportunity to make it happen.
3/ Having the ability to work from anywhere – need a change of scenery? Do it.
4/ Personal satisfaction and feeling incredibly proud of the work I do.
5/ Learning every aspect of business first hand.
6/ Having the ability to make a huge difference to my clients businesses/products and seeing them get great results from the work we have achieved
7/ If I feel creative at 3am, then I can go into the office when it suits me the next day.
8/ Seeing my staff grow and develop into amazing professional publicists.
9/ It’s part of my job to listen to the radio, watch TV, read the newspapers, read magazines, go to the latest movies, concerts & know what is going on in the world! (Not a bad brief!)
10/ Having the chance to make a lot more money than you can make working for someone else.
11/ The ability to give back & donate to communities, seeing how your assistance can make a difference.
12/ Creating your own work environment – if I want a pink wall, I can have a pink wall! If I want to bring my dogs to work, I can! (and I do!)
2/ If there's a problem, it is MY problem. There's no one to blame but myself; it's my business and I am at the controls.
3/ The buck stops with me – if there is a massive issue, I wear the bill.
4/ Feeling alienated from friends who work a 9-5 job; your realities are very different so this can cause some strain on friendships and bring on feelings of loneliness at times (this is why joining a business group is really important)
Finish this sentence - My greatest achievement has been.....
Marrying my husband Phil, without him I am nothing. I wouldn't have been able to achieve any of this without his love , PATIENCE, encouragement, understanding and support.
"Angela, you are a beautiful, intelligent, successful woman with a huge heart!
Thank you so much for sharing your experience, knowledge and vision with us. You are truly a great inspiration.